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Fuzhou Debuted Global Video Campaign “Welcome to Fuzhou For A Happy Chinese New Year”

The Publicity Department of the CPC Fuzhou Municipal Committee < 1 min read

FUZHOU, China, Feb. 26, 2026 /Xinhua-AsiaNet/--

From the festive beauty of intangible cultural heritage, to the popularity of red tourism landmarks, the diversity of celebration activities, and the vibrancy of folk performances, Fuzhou welcomed the Chinese New Year with open arms, and offered a festive "Blessing Package" that included free public transit and millions in consumer vouchers.

To celebrate the Year of the Horse, the city has officially launched its global promotional video "Welcome to Fuzhou For A Happy Chinese New Year" via multiple international channels during the Spring Festival. The campaign, which was even displayed on the iconic screen of New York's Times Square, has attracted global visitors to Fuzhou to discover the unique charm of the "72 Ways to Live Modern Fujian Life".

Source: The Publicity Department of the CPC Fuzhou Municipal Committee

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