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This summer, swimming Naked has never felt so good

Soda Communications 3 mins read
  • Studies suggest that frequent swimming in chlorinated pools may increase the risk of developing asthma and other respiratory allergies.
  • Extended exposure to chlorinated pool water is known to alter the skin's barrier by stripping away natural oils, causing dry, itchy and inflamed skin and irritating existing dermatitis.
  • Chlorine strips away hair’s natural oils and damages the keratin cuticle layer, leading to increased porosity, surface cracking and split ends.
  • Freshwater pool systems contain up to 80% less salt, meaning it’s less corrosive on paving, fences and equipment.
  • Pool maintenance costs up to 50% less with a freshwater system thanks to its energy efficiency and reduction in chemicals.
  • Naked Pools contains equal or less chlorine than tap water.

 

Swimming is consistently agreed upon as Australians’ most popular summer recreational activity, so just like choosing a new cossie for the season, choosing a pool water system is crucial to enjoying a good day in the pool.

 

A freshwater pool system like Naked Pools means the swimming season can be spent without worries of dry skin and crusty hair, or salt-damaged pool equipment and surrounds, thanks to its chlorine content being less than or equal to Melbourne’s tap water.

 

Naked Pools co-founder and co-owner Darren Milne said it’s normal for prospective pool owners to spend extensive time considering pool tiles, pavers and landscaping, but the water system is often an oversight.

 

“While a beautifully landscaped pool area is important, people often skip the research step to see which pool system is right for them – thinking that a regular salt and chlorine pool is simply the default,” Darren said.

 

“The research shows us that around a third of Aussies suffer from either a skin condition like eczema, or asthma, and chlorine is consistently associated with causing these conditions to flare up.

 

“Not only do extended periods in a chlorine pool trigger dermatitis and respiratory issues, but it leaves skin and hair feeling dry and stripped of natural oils that are there to protect us. Especially in summer when we are all getting that little bit of extra vitamin D, it is extra important to take steps to protect our health.

 

“A freshwater pool system isn’t just better for our own health and wellbeing; it is also far gentler on the surrounding environment. With around 80% less salt content than other pool systems, it is far less corrosive on nearby paving, fences and furniture, and the lower total dissolved solids (TDS) means it’s also kinder to your garden and your water-loving furry friends.”

 

Naked Pools’ system offers a truly unique swimming experience and proudly has a chlorine level that’s equal to or less than tap water, meaning it is the perfect option for individuals or families who suffer adverse effects to outdated systems such as chlorine or salt.

 

As a far more environmentally efficient option, a freshwater system can save pool owners up to 50% of maintenance costs and time per year compared to differing systems.

 

To capture the perfect picture of the Naked clarity, Naked Pools recently launched a TV campaign with photographic artist Tamara Dean. The campaign included imagery taken in Tamara’s custom-built underwater pool studio, which uses the Naked system to produce crystal clear imagery that blends nature and contemporary life.

 

For more information, go to Naked-Pools.com.

 

– ENDS –

 


About us:

About Naked Freshwater Pool Systems
The Naked System is Australia’s favourite freshwater pool system, delivering crystal-clear, low-chemical water that’s gentle on skin and ideal for families and swimmers with sensitive conditions. Its energy-efficient, low-maintenance design provides cost savings while offering a natural, refreshing swimming experience. The NKD-R System has earned multiple industry awards and is widely endorsed by pool owners and professionals across Australia.


Contact details:

For media enquiries, imagery or to organise an interview, please contact:

 

 

Angel Tully

Soda Communications

angel@sodacommunications.com.au

0456 542 990

 

Emily Stojcevski

Soda Communications

emily@sodacommunications.com.au

0409 552 913

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