We have a strong vision opportunity for Sunday morning featuring 8,000 participants at Carman’s Fun Run and BCNA’s Mini‑Field of Women tribute space — a powerful backdrop made up of 1,000 pink cut‑outs representing the 20,000+ Australians who will be diagnosed with breast cancer this year.
Ideal for morning shows, rolling news, and weekend bulletins.
Topline Vision
🎥 1,000 pink lady & man cut-outs across the grass — striking wide shots, drone‑friendly
🎥 8,000 runners and walkers in pink creating a moving sea of colour
🎥 Emotional family stories on camera
🎥 BCNA ambassadors from AFL clubs on site
🎥 Start line / finish line energy + event village activity
Best Time for TV Crews
8.30am arrival for 9.00am interviews and peak activity.
Event area open from 5.30am if early vision is preferred.
Location: Elsternwick Park, Brighton
Interview Talent Available On‑Site
Strong human stories:
• Jess Pearce (33) – told she was “too young” for breast cancer; diagnosed after a clear mammogram. Recent figures indicate an increase in BC in Australian women under 40.
• The Raymond brothers – Liam (22), Ben (24), Tom (20) – running for their mum Emma, living with metastatic disease
BCNA Ambassadors:
• Oskar Baker (Western Bulldogs), lost his mother to breast cancer
• Koltyn Tholstrup (Melbourne), grandmother affected
• Kirsten Pilatti, CEO, Breast Cancer Network Australia
Why It Matters to Audiences
• Breast cancer affects 56 Australians every day
• The Mini‑Field of Women cut-outs visually represent this impact
• Community events like this directly support Breast Cancer Network Australia, providing essential resources and advocacy
To Arrange Access
I can coordinate crew arrival, talent, and shots at the tribute space.
Steve Milton
PR Comms Manager
0423 584 423
smilton@bcna.org.au
Contact details:
Steve Milton
PR Comms Manager
0423 584 423
smilton@bcna.org.au
